¨ Many newspapers/magazines have a current events section where you can submit details of the Alpha courses.
¨ Many newspapers have community calendars online where you may also list your Alpha course information.
¨ Contact the reporter who covers religion for the publication. Provide a press release on your event(s). Personally follow-up with the reporter.
¨Select key local newspapers and magazines in your area. Choose publications with the largest circulation. Often one company will publish several newspapers (daily/weekly or free/paid-for press) and they may offer you a discounted rate to advertise in more than one of their publications.
¨If you are planning to place an advertisement, talk to the advertising team to see if the editorial team can be persuaded to write editorial coverage for your Alpha event or course. Try to ensure that this is on a different page to your advert.
¨Paid advertisement in your local newspaper listing the courses running, the start dates, locations and contact information. This will have the great effect of giving people a choice and showing the community that churches are working together.
¨Contact the publications advertising department 6 weeks before you want an ad to appear. If you miss this deadline, still contact them as they may have advertising space available. Request a right-hand page position, near the front and try to advertise on a page which contains editorial rather than other advertisements-it will have more impact.
Contact Alpha USA for assistance in preparing artwork for paid advertising. In general, we recommend you include:
Explore the meaning of life with an explanation of what the Alpha course involves
Details of all area Alpha introductory dinners or events
Details of all Alpha courses
Use the Invitation advertising image and branding
Contact details for potential guests - email, phone number, website (www.alphausa.org).