Alpha features real people with real stories as the face of our invitation. Bear is passionate about Alpha and having been a guest himself he knows what impact it can have on a person’s journey to faith. Through the invitation video and materials, Bear Grylls will challenge the perception of being a fearless outdoor adventurer by sharing an untold story of his inner adventure to faith. 

Alpha’s first-ever global invitation to #TryAlpha will be launching across regions, countries, cities, towns and villages all around the world, on 1 September 2016 and will run until 31 December 2017.

Invitation assets include:

  • Video
  • Digital banners
  • Social media images
  • Billboards
  • Invitational postcards
  • Posters
  • Roller banners

The invitational materials, training resources and promotional tools will be available on Alpha Builder. Please contact us for more information. 


How should I plan this Alpha invitation campaign for my church?

All the invitation materials are available free digitally, so you can access, download and use them. Here’s a suggested guide of how you can participate in the invitation with any budget:

Example Budget (£0)
Free digital assets
Free social media artwork

Example Budget (£10-£70)
Free digital assets
Free social media artwork
Printed postcards / posters / invitations

Example Budget (£100+)
Free digital assets
Free social media artwork
Printed postcards / posters / invitations
Outdoor Alpha banner

Example Budget (£1000+)
Free digital assets
Free social media artwork
Printed postcards / posters / invitations
Outdoor Alpha banner
Participate in local billboard advertising

 

Find out how to reach a global audience with the invitation here.


Global Alpha Campaign 2016 featuring Bear Grylls: Invite a Generation