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Privacy Policy

Effective Date: September 10, 2025

Alpha USA (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines our practices regarding information collection, usage, and sharing through our websites, text messaging services, and other data collection channels. By engaging with our services, you agree to the terms outlined in this Privacy Policy.

Part I. Information Collection

Information You Provide

We collect personal information when you interact with our websites, services, and events. This may include:

  • Name, gender, date of birth, marital status, religion
  • Contact details such as phone number, email address, and geographic location
  • Information about others if provided by you


Automatic Information Collection

We collect certain non-personally identifiable information, including:

  • ISP, IP Address, referring URLs, device type, operating system, browser type, connection speed
  • Pages visited, session duration, and browsing behavior


Children’s Privacy

We do not knowingly collect personal information from children under 13. This includes participation in our SMS services. If we learn we have collected such data, we will promptly delete it. Parents or guardians may request correction or deletion of their child’s data.

Part II. Information Usage

Primary Use

We use the collected information to process orders, event registrations, and maintain accurate records. Users may receive receipts and other communications.

Marketing & SMS Messaging

Registered users may receive marketing communications via email or SMS. These messages may include Alpha marketing, promotions, research, and news. By providing your mobile number, you consent to receive such messages.

Opt-in & Consent Requirements:

  • Prior, written, and unambiguous consent is required for promotional text messages.
  • Users may opt out at any time by replying “STOP.”


Part III. California Consumer Privacy Act (CCPA) Rights

California residents have the following rights:

  • The right to request specific personal information collected within the last 12 months
  • The right to request deletion of collected personal information
  • The right to designate an authorized agent to make requests on their behalf
  • The right not to be discriminated against for exercising these rights

For CCPA-related requests, contact us at questions@alphausa.org.

Part IV. Third-Party Service Providers

To support our operations and improve your experience, Alpha USA works with the following third-party service providers. These partners may collect, store, or process data on our behalf and have their own privacy policies which we encourage you to review:

Amazon Web Services (AWS) – AWS Privacy Notice

Blackbaud – Blackbaud Privacy Policy

Blackthorn – Blackthorn.io Privacy Policy

Brushfire – Brushfire Privacy Policy

Campaign Monitor – Campaign Monitor Privacy Policy

Intercom – Intercom Privacy Policy

iWave – iWave Privacy Policy

Matomo – Matomo Privacy Policy

Mouseflow – Mouseflow Privacy Policy

Salesforce – Salesforce Privacy Policy

SurveyMonkey (now Momentive) – SurveyMonkey Privacy Notice

Vimeo – Vimeo Privacy Policy

Zoom – Zoom Privacy Statement

Part V. Data Storage, Retention & Security

We take the security of your personal information seriously and implement industry-standard measures to protect it. These include:

  • Use of secure servers and hardware firewalls
  • SSL (Secure Sockets Layer) encryption for data transmission
  • Restricted access to personal data through role-based access controls

Access to your information is limited to authorized personnel who require it for specific operational tasks. We regularly review our security practices to ensure the ongoing integrity and confidentiality of your data.

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting obligations. Once data is no longer needed, we securely delete, anonymize, or archive it in accordance with applicable laws and best practices. Retention periods may vary based on the type of data and how you interact with Alpha USA.

Part VI. Donor Privacy Policy

Alpha USA does not sell donor information. We aggregate data for internal analysis and securely store donor information.

Data Integration and Aggregation

To enhance our services, we securely collect and process donor information across Alpha USA and its affiliates. This data is stored in a centralized system, allowing us to analyze trends, improve donor engagement, and support our global campaigns. All data transfers are encrypted, and only authorized personnel can access aggregated insights

Part VII. Link to Global Alpha Sites

Occasionally, we may direct users to Alpha’s global website or other international Alpha sites for additional resources or information. Please be aware that these sites are operated independently and governed by their own privacy policies. You can find the Global Alpha sites privacy policy here for review.

Part VIII. Safeguarding Policy

We recommend following safeguarding procedures, which can be accessed here.

Part IX. Access, Updates & Problem Resolution

Users can request access, corrections, or deletion of their personal information. To do so, contact us:

Email: questions@alphausa.org
Phone: 800-DO-ALPHA
Mail: Alpha USA, P.O. Box 7491, Carol Stream, IL 60197-7491

We strive to resolve disputes within five business days.

This Privacy Policy is subject to periodic updates. Any changes will be posted on our website with an updated effective date.

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