11 ways to get your church behind Alpha

You’ve got the venue. Check. You’ve got the dates on the calendar. Check. You’ve got the team trained. Check. You’re ready to go… but the church aren’t as invested as you are. Sound familiar? Here are eleven quick tips for getting your church members behind your course!

1. Lead from the front!


There’s a direct correlation between how committed leadership is and how much the congregation get involved. ‘My learning’s been that if you run Alpha as an add on, you miss out on so much fruit—but people get on board with something when they realise the church is taking it seriously,’ says Jon Lindsay-Scott  from Springfield Church, Wallington. While it may not guarantee buy in, if you don’t demonstrate your commitment you won’t get it back.    



2. Find a leader who just can’t stop talking about the course.

Enthusiasm, much like laughter or the tune of Hey Mickey, is infectious. Finding someone to run Alpha at your church who is irrepressibly enthusiastic will play a big role in recruiting your wider team. This was the experience of Martijn in Oasis Church, Amsterdam with his Alpha leader: ‘he can’t stop talking about it and that makes others want to join the adventure.’

3. Get your congregation to try Alpha

‘If you’re inviting people to something you’ve never done yourself, it’s harder to be enthusiastic about it—and harder to sell it.’ This was Jon’s realisation. His solution was to invite the whole church to try Alpha themselves and to invite their friends too. It worked a treat, with huge buy in from church members and from guests too.

4. Train, train, train!

Take training your team as seriously as you take the course itself! This will help your congregation see from early on how important Alpha is to you. If you run just one training evening, it’s likely that some helpers will be unable to attend—take a leaf out of Jon’s book and try running three, that way your team will be totally equipped and you can be sure that everyone’s participated before kick-off!

5. A church that prays together stays together

It can be difficult for everyone to feel involved with your course. After all there are only so many helpers, cooks and speakers needed to run Alpha, right? Wrong. Prayer is a crucial part to any successful church outreach and it’s a great way to get everyone involved and invested. Try praying together about Alpha at your services, or send out a weekly email with prayer points for your guests.

6. Focus on fun!

It takes a lot of courage for your church members to invite people to explore Christianity and the meaning of life—what’s easier is inviting them to a fun night out which gives just a taste of what Alpha is and how it works! Why not kick off your Alpha with a launch night? This will give the church a social event to invite their friends to without feeling like they need to sell the whole course.

7. Get creative with how you promote Alpha

Be creative with how you tell people about your upcoming course. At St Chads Romiley, Jon made his own mini promo videos featuring clips of local people who had tried Alpha—it might sound complicated but all he used was his iPhone and a computer. And rest assured, creative doesn’t need to mean high tech; you could run a sample event for the church or host social night with a Q&A.

8. Keep former guests involved

Don’t feel like you need to start building your team from scratch every time you run a course—it’s a great idea to invite former guests back as helpers on Alpha. People who have tried Alpha themselves tend to be the most enthusiastic, and this will filter down to the rest of the church! Plus, it’s great for new guests to meet people at Alpha who have been in the same boat as them.

9. Share stories and make it personal

There’s nothing more powerful than hearing first hand stories of people’s experiences of finding faith and what it means to them. Share these stories with your church—and why not get former Alpha guests involved and ask them to share their personal testimony. When your congregation hear the stories of people in your area, the potential for Alpha will really hit home. 

10. Wear a bright red jumper…

Hold on! Hold on—we’re going somewhere with this one, we promise. When Jon started to run Alpha he wanted to find a way of keeping Alpha in the minds of the congregation, so every Sunday morning in the build up to Alpha he’d wear the same bright red jumper. Now, it doesn’t have to be a jumper, but a constant reminder can put Alpha front and centre—maybe a pop-up stand would do the trick.

11. Keep everyone in the loop—all the way through the course


It can be easy to talk about Alpha a lot when you’re looking for volunteers, then stop when you have enough. But church engagement is about more than being on team—keep updating your congregation from the front about how Alpha’s going. Martijn sends out a weekly email to the whole church with specific prayer points and an update of how Alpha’s going so far!

That’s it—eleven simple ways to help get your church behind Alpha—follow these quick tips and we’re sure that your church will start to engage more with your course!

When a church runs Alpha, often a new culture of evangelism, hospitality, invitation, and prayerfulness develops. New leaders are released and congregations grow. 

If you are longing to see God do more – Alpha could be the spark of change to help this happen. Find out more about what Alpha is and the impact it could have in your church and community.

Wear a bright red jumper…


This track is full of amazing main-stage speakers who will showcase the power of prayer in every generation, equip you to live a naturally supernatural life and train you to heal as Jesus did. Senior pastors, church leaders, non-profit leaders, this track is you!

Workshops in this Track

Learnings from Asbury on the Power of Prayer

Speaker: Angela Chadwick, Global Director of Prayer, Alpha USA

Alpha’s Global Director of Prayer will interview some of the spiritual leaders involved in the Asbury revival where a chapel worship service caught the attention of our country. You’ll hear stories of how the students were deeply moved by God through the simplest forms of worship and how the leaders made sure the only celebrity on stage was Jesus. You’ll also be amazed by the powerful breakthroughs in young people’s lives through the gentlest of prayers.

Additionally, we will explore how the resurgence of faith in one small American town is relevant to every person in the Church and how it shapes how we share the good news in a good way with this generation.

How to Facilitate Eternal Connections with Jesus

Speaker: Danielle Strickland, Spiritual Leader, Justice Advocate, Communicator, Peacemaker

Encounter is God’s favorite way to spiritual revelation. Why do we emphasize information-formation as our primary means of discipleship? What if we put more time, energy, and effort into facilitating more encounters? Be prepared to discuss together how cultivating curiosity becomes a means to do just that. We will talk techniques, experiences, and new ideas.

Everyday Miracles

Speakers: Dr. Chloe Swart, Associate National Director for Alpha UK, and Dr. Russo Swart, New Wine Cymru Prophetic and Healing Team

This workshop will look at how to heal the sick as a part of our everyday missional lives. Following Chloe’s PhD studying healing miracles in Wales, Chloe found that Christians in Wales were praying for their friends, family, and colleagues, in the gym, in the supermarket, at work; wherever they found themselves, as well as in church services, and Alpha courses. Healing is a missional tool that points toward Jesus. Unpack the theology of healing, while also hearing very practical teaching and demonstration of how to heal the sick in an everyday way.

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