The Face of Evangelism is Changing

As Christians, we are called by Jesus to “spread the good news,” or evangelize, and 96% of practicing Christians agree that part of their faith means being a witness for Jesus. What they disagree on is how to share their faith.

In the past, churches found enormous evangelistic success in proclaiming the truth through gathering a crowd and sharing the tenets of faith.

Reviving Evangelism, a collaboration between Alpha USA and Barna Group, shows that as cultural perceptions have shifted, evangelism as we know it has begun eroding and there is no longer a one-method-fits-all approach. 

With these cultural shifts, we must ask ourselves: What does successful evangelism look like today? It often starts with a genuine, non-judgmental conversation.

This study reveals that the top qualities that non-Christians would look for in a person with whom to talk about faith are “listens without judgement” (62%) and “does not force a conclusion” (50%). 

At Alpha, we believe in the power of proclamation AND conversation. Alpha groups meet in churches, cafés and homes in communities around the world. Guests can ask any question at Alpha. There’s no obligation to say anything, and there’s nothing you can’t say. 

Watch David Kinnaman, president of Barna Group, explore what we learned about the latest trends in evangelism in Reviving Evangelism, and share how the Church can and must mobilize a new generation of evangelists. 

Evangelism today often starts with genuine, non-judgmental conversation.


This track is full of amazing main-stage speakers who will showcase the power of prayer in every generation, equip you to live a naturally supernatural life and train you to heal as Jesus did. Senior pastors, church leaders, non-profit leaders, this track is you!

Workshops in this Track

Learnings from Asbury on the Power of Prayer

Speaker: Angela Chadwick, Global Director of Prayer, Alpha USA

Alpha’s Global Director of Prayer will interview some of the spiritual leaders involved in the Asbury revival where a chapel worship service caught the attention of our country. You’ll hear stories of how the students were deeply moved by God through the simplest forms of worship and how the leaders made sure the only celebrity on stage was Jesus. You’ll also be amazed by the powerful breakthroughs in young people’s lives through the gentlest of prayers.

Additionally, we will explore how the resurgence of faith in one small American town is relevant to every person in the Church and how it shapes how we share the good news in a good way with this generation.

How to Facilitate Eternal Connections with Jesus

Speaker: Danielle Strickland, Spiritual Leader, Justice Advocate, Communicator, Peacemaker

Encounter is God’s favorite way to spiritual revelation. Why do we emphasize information-formation as our primary means of discipleship? What if we put more time, energy, and effort into facilitating more encounters? Be prepared to discuss together how cultivating curiosity becomes a means to do just that. We will talk techniques, experiences, and new ideas.

Everyday Miracles

Speakers: Dr. Chloe Swart, Associate National Director for Alpha UK, and Dr. Russo Swart, New Wine Cymru Prophetic and Healing Team

This workshop will look at how to heal the sick as a part of our everyday missional lives. Following Chloe’s PhD studying healing miracles in Wales, Chloe found that Christians in Wales were praying for their friends, family, and colleagues, in the gym, in the supermarket, at work; wherever they found themselves, as well as in church services, and Alpha courses. Healing is a missional tool that points toward Jesus. Unpack the theology of healing, while also hearing very practical teaching and demonstration of how to heal the sick in an everyday way.

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